Instagram MCP by InsightfulPipe
Hosted Instagram MCP server for Claude, ChatGPT and Cursor, with each action switched per account.
Instagram MCP Server by Insightful Pipe
Connect Instagram Business accounts to AI assistants for analytics and content management.
Part of the Insightful Pipe MCP Server Collection — The Instagram MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Instagram performance. Monitor engagement, track follower growth, publish content, and get AI-powered content recommendations.
MCP Server URL
https://instagram.insightfulmcp.com/
What is Instagram MCP?
Instagram MCP is a remote Model Context Protocol server that connects your Instagram Business or Creator account to AI assistants. This integration allows you to:
- Query Instagram analytics using natural language
- Analyze post, Story, and Reels performance
- Track follower growth and audience demographics
- Publish posts and manage comments
Installation
Claude
- Copy the MCP Server URL:
https://instagram.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://instagram.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http instagram https://instagram.insightfulmcp.com/
Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"instagram": {
"url": "https://instagram.insightfulmcp.com/"
}
}
}
When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
19 actions: 11 read, 8 write.
Read Actions (11)
| Action | Description |
|---|---|
get_account_insights | Get account-level insights and analytics |
get_business_discovery | Get profile info and recent public media for another Instagram Business or Creator account by username |
get_comment_by_id | Get details for a specific comment by ID |
get_comment_replies | Get replies to a specific comment |
get_media | List recent media posts for the Instagram account |
get_media_by_id | Get details for a specific media post |
get_media_comments | Get comments on an Instagram media post |
get_media_container_status | Get the processing status for one Instagram media container |
get_media_insights | Get insights for a specific media post |
get_profile | Get Instagram business profile information |
get_stories | List current stories for the Instagram account |
Write Actions (8)
| Action | Description |
|---|---|
create_comment | Create a new comment on an Instagram media post |
create_media_container | Create exactly one validated Instagram media container |
delete_comment | Delete a comment from Instagram media |
hide_comment | Hide or unhide a comment on Instagram media |
publish_media | Publish exactly one finished Instagram media container |
publish_post | Compatibility action for a complete validated Instagram publish sequence |
reply_to_comment | Reply to a comment on Instagram media |
toggle_media_comments | Enable or disable comments on Instagram media |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
Profile Performance
"How is my Instagram performing this week?"
Content Analysis
"Which of my Instagram posts got the most engagement this month?"
Audience Insights
"What are my Instagram audience demographics?"
Best Posting Times
"When are my followers most active on Instagram?"
Publish Content
"Publish this image to Instagram with the caption 'New product launch!'"
Supported Instagram Features
- Feed Posts - Photo and carousel analytics
- Instagram Reels - Short-form video performance
- Instagram Stories - 24-hour content insights
- Profile Analytics - Account-level metrics
- Audience Insights - Follower demographics
Supported Metrics
| Metric | Description |
|---|---|
| Followers | Total follower count |
| Reach | Unique accounts reached |
| Impressions | Total content views |
| Engagement Rate | Interactions / reach |
| Profile Visits | Profile page views |
| Website Clicks | Link taps |
| Saves | Content bookmarks |
| Shares | Content shares |
Why Instagram MCP?
For Content Creators
- Understand your audience - Deep demographic insights
- Optimize content - Data-driven posting strategy
- Track growth - Monitor follower milestones
For Brands
- Brand awareness - Track reach and impressions
- Engagement monitoring - Measure audience connection
For Social Media Managers
- Content management - Publish and moderate from AI
- Automated reporting - Generate performance reports
- Client communication - Easy-to-explain insights
Security & Privacy
- Meta Official API - Instagram Graph API
- OAuth 2.0 - Secure authentication
- Granular permissions - Control read vs write access
- Business/Creator only - Personal accounts not supported
Pricing
The Instagram MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Ready-Made Skills and Prompts
- Instagram Account Performance Overview
- Instagram Content Performance Analysis
- Instagram Reels Strategy Report
Explore More MCP Servers by Insightful Pipe
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.
Social Media MCP Servers
- Facebook Pages MCP - Facebook analytics
- YouTube MCP - YouTube analytics
- TikTok Ads MCP - TikTok marketing
Advertising MCP Servers
- Facebook Ads MCP - Meta advertising
- Google Ads MCP - Google advertising
Resources
Support
- Documentation: insightfulpipe.com/docs
- All MCP Servers: insightfulpipe.com/mcp-servers
- Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.
Setup from the maintainer
This listing does not have a supported local package template. Use the maintainer’s documentation for its hosted endpoint, authentication, and client-specific setup. No install command has been inferred.